Information Technology Reference
In-Depth Information
Figure 9.3
The Watch Avenue: design and aesthetics
Atmosphere
One of the strongest features of The Watch Avenue is its unique atmosphere that
evokes the feeling of being in a special place (Figure 9.4). As soon as the visi-
tor arrives on the website, he immediately feels that he is in a prestigious atmos-
phere. This is achieved by the emotive mood that is generated from the intimate
and rich ambience that is only found at exclusive locations. Gliding through the
website's main avenues is reminiscent of a stroll down the beautiful tree-lined
Avenue Montaigne in Paris amid the most luxurious of stores and hotels. Upon
entering any of the stores like Piaget, Audemars Piguet or the Fondation de la
Haute Horlogerie, the website visitor is further taken through a journey of sensory
pleasures induced from a unique atmosphere of each website. At the Foundation's
interior, we immediately feel the intellectual and profound ambience and the
power of the organization's heritage and group of brand members. Vacheron
Constanin is charged with the energy of innovation combined with heritage, while
it is impossible to miss the elegance that embodies Piaget from its store interior.
Figure 9.4
TheWatchAvenue:atmosphere
