Information Technology Reference
In-Depth Information
Figure 6.13
Portero.com, which introduced the concept of reselling authentic
used luxury products online through auction-bidding, has brought about an
additional arm to the availability of luxury goods through the Internet. Although
there are no set prices and the highest bidder gets the product, the website strives
to build its credibility through the authenticity of the products and the excellence
of its client services. Like rental websites, this movement could have an indirect
positive impact on the trade of fake luxury products by providing an alternative
option to people that may have been tempted to purchase fake luxury items online
luggage, shoes, jewelry, sunglasses, scarves, wallets, pens, watches, fine
home ware and art. Brands whose products have been bid for on the web-
site is a roll call of all the major international luxury brands including Louis
Vuitton, Goyard, Gucci, Balenciaga, Lalique, Armani, Georg Jensen, Tag
