Information Technology Reference
In-Depth Information
Step four : browse
Step five : select and
Step six : share
Figure 6.2
Continued
Crafting the integrated e-retail strategy
Luxury e-business executives are constantly under pressure from senior man-
agement to perform miraculous sales figures online. In the slow economy,
which has touched luxury brands in nearly all categories, the Internet is
viewed by many as one of the last options to reach sales targets. Its relative
