Information Technology Reference
In-Depth Information
Step one : website
Step two : watch
Step three : blog and post
Figure 6.2
MyWardrobe.com is one of the independent luxury e-retailers that
have understood that luxury clients have evolved from the one-dimensional
experience to wanting a more complete e-shopping experience. They currently
seek the level of engagement that enables interacting, conversing, sharing,
recommending, companion shopping, creating, customizing, trying and
collaborating while shopping. Through its integrated TV channel, blog, interactive
shopping features such as advice and tips, My Wardrobe provides a 360ยบ shopping
experience that is both memorable and empowering to the client. Luxury brands
are currently far from providing this level of integrated offering online
