Information Technology Reference
In-Depth Information
Commerce
Online commerce or retail, which is directly connected with revenues and
growth, is an increasingly relevant aspect of a luxury brand's website crea-
tion. As luxury markets expand to include an international clientele from
both established and emerging luxury markets, it has become crucial to ena-
ble this wider client base to not only interact with the products and services,
but also to be able to purchase them. Of course, the e-retail of luxury goods
(1)
(2)
(3)
Figure 4.21
Browns, Matches and Net-A-Porter are three independent e-retailers
of luxury products that are shaping the way luxury is sold online. While Browns
demonstrates alternate views of the same product and complementary products
suggestions (1 & 3), Matches has integrated specific zoom-in tools, strong product
descriptions and a tracking device for recently viewed products (2, 4 & 5)
