Information Technology Reference
In-Depth Information
(1)
(2)
(3)
Figure 4.19
Louis Vuitton and Cartier approach language and location choices
through different strategic tactics. While both use drop-down menus (2 & 3),
the former enables local language and content generation through location and
e-commerce (2) and the latter places an emphasis on language choice
irrespective of location (3). Both websites demonstrate the importance of
high-impact images and page layout for web page optimization, although Louis
Vuitton's focus is perceived to be on “the buying experience” while Cartier is
seen to be focused on the “online experience”
heavy Internet users who simply refuse to accept website cookies and would
boycott any website that imposes cookies on them. However, since cookies
enable companies to understand their clients better through monitoring their
website browsing habits, preferences and taste, it is an important tool for
client recognition and, subsequently, the development of tailored products,
services and experiences for clients. Since luxury companies are expected to
play a leading role in client recognition and, at the same time, in the ethics
