Information Technology Reference
In-Depth Information
Table 4.1
The luxemosphere dimensions and relationship to the human senses
Human sense
Web element
Luxemosphere tactic
Sight
Visuals
- Strong welcome page introduction
- High-impact home page
- Brand-specific design concept
- Harmonized color scheme
- High-pixel and relevant images
- Clear text font style
- Legible text font size
- Full-screen mode
- Relevant avatars
- Balanced graphics
Aural
Sound
- Brand identity-specific sound
- Music variety
- Multiple music options
- Sound control tools
- Section-specific background sound
- Click-sound necessity
- Voice narration choices
- Balanced tone, pitch and tempo
- Text listening options
- Text translation possibilities
Smell
Scent
- Scent emission
- Samples
- Descriptions
- References
Tactile
Movement
- Universal and selective zoom
- Relevant slide shows
- Full-screen videos
- 3-D product view
- 360ยบ real-time product view
- Interactive views
- Alternative views
- Interactive zoom
- Flash animation
- Flip catalogues
- Horizontal navigation
- Close-up shots
- Avatar options
- Changing rooms
- Demos
Taste
Flavor
- Strong descriptions
- Tasting events
- Taste references
- Testimonials
- Taste diffusing images
If you've read up to this point then I may have succeeded in convincing
you that online sensory communications and experience are essential to the
success of a luxury brand's web presence and its brand reinforcement both
online and offline. Both the mind and the subconscious play important roles
