Information Technology Reference
In-Depth Information
Figure 4.7
Hôtel Le Bristol, one of Paris's Palace hotels, is one of the few luxury
hotel brands that have a specially composed soundtrack that incarnates the spirit
of their brand. This sound has been integrated in all the client touch-points with the
brand including the hotel lobby, bar, rooms, telephone systems and the website
Case Analysis 4.1
Sounding off the mind to breasts, hair and love
Believe it or not, a new discovery means that women can now increase their
breast size without tortuous plastic surgery and men will soon be able to wave
goodbye to baldness without resorting to hair implants. Everyone else will also
be able to enjoy better memory and even get a chance to fall in love at first
sight, thanks to this invention. And it doesn't involve a complicated exercise in
patience and will-power but only calls for a few minutes of enjoyment per day.
Sounds too good? Then wait until you hear the sounds, literally.
A scientific breakthrough has discovered that the power of sound on the mind
not only can influence emotions, perceptions and behavior but can also lead to
the physical development of the human body. Yes, the body! And how? Sound
that is heard by anyone is sent to the brain, which decodes its messages that
are both functional and subliminal and diffuses its understanding of these mes-
sages to the sensory nodes that instruct the body's organs on how to per-
form. If the sound is mixed correctly and the brain gets the right message, the
instructions sent to the body organs could lead it to perform differently. But, of
course, getting the right sound mix and the subliminal message to the brain is
the toughest part. But it has been done!
For years, Japanese scientist Dr Hideto Tomabechi has been convinced that the
power of sound can influence both the mind and the body, and for over fifteen
years has been experimenting with different functional and subliminal sound
mixes, to get the body to act, literally. He obtained his first proven result in
2008, with the development of a ring-tone in which he embedded a subliminal
sound of a baby crying. Of course, you cannot hear the baby crying but the
brain receives the message of the baby crying, which is hidden in the func-
tional sounds, and then goes into full action to ensure that the breast increases
as it gets ready to feed the “supposed” baby. His tests on women showed a
3 cm breast increase after they had listened to the ring-tone at least twenty
times a day for three days. Women all over the world are falling over them-
selves to testify to its effectiveness. And Dr Tomabechi's next sound move will
be for hair growth, memory enhancement and falling in love!
