Environmental Engineering Reference
In-Depth Information
Credibility and appeal
Product
endorsement
Consumer
Standard
Consumer
preference
and
choice
Verification
Incentive
Producer
Improved ecological
sustainability
Environmental regulations, policies, plans
and strategies; principles and guidelines;
best practice; customary procedures
Figure 1.1 The market-based incentive system for encouraging improved environmental practices
and sustainability in the capture and production of seafood. The model shows the main features of an
ecolabelling or product recommendation system, with flow of the 'incentive to act', and the supporting
or modifying elements.
with the ecolabel, and possibly pay a higher price for the ecolabelled product. This
provides the seller and the ecolabelled product with a market advantage over non-
ecolabelled products. The price increment, or possibly the increased volume of
sales of the ecolabelled product, preferentially rewards the producers of the more
ecologically sustainable products over those producing products without ecolabels.
This possibly reduces the sales and returns to producers of less sustainable prod-
ucts, reduces the value or marketability of non-ecolabelled products and creates
an incentive for producers to change harvesting or farming practices to be more
ecologically sustainable and improve their environmental practices (Figure 1.1; and
see the more detailed discussion of sustainability in Chapters 5 and 10).
An ecolabel is a mark, a logo, a label or a product endorsement affixed to a seafood
product at the point of sale that implies to a purchaser that the product has been
produced through ecologically sustainable procedures, and is from a source that is
well managed. Ecolabels are usually applied to each individual seafood product to
provide a product endorsement that is visible at the point of retail sale. The product
endorsement from an ecolabel is designed to convey to the consumer the simple
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