Environmental Engineering Reference
In-Depth Information
companies engage their food procurement brokers and major seafood suppliers
at the beginning of the process when we are assessing their seafood purchases
and needs. This allows us to work towards solutions with a knowledgeable and
informed group of experts. It also conveys the sincerity of the commitment by
our partner to their suppliers. For example, one major company told its more than
60 suppliers that certain items should not be sold to any of their accounts and
that violation of this requirement would result in non-payment and even loss of
status as a vendor. As a result of the sustainable seafood movement's collective
work with major businesses, a true market incentive for suppliers and producers to
create a viable supply of sustainable seafood is being established. It also appears
that we are attracting major businesses to make commitments and leverage their
purchasing power with the intent of positively changing the seafood supply chain
and harvesting practices.
17.5
Distribution of seafood purchasing recommendations
The Seafood Watch pocket guide is the main venue for sharing our seafood recom-
mendations with the public. In 2000, when the West Coast pocket guide was first
developed, the aquarium distributed 50 000 cards mainly to visitors. But by 2003
the programme established partnerships along the West Coast and the number of
regional pocket guides distributed was 20 times higher. In 2004, Seafood Watch
launched a national, Southeast and Central US, version of the pocket guide, and
in early 2005 the Hawaii and Northeast versions were released and our regional
partners helped us distribute more than 5 million pocket guides. In 2006 we began
work on a Great Lakes pocket guide with the John G. Shedd Aquarium in Chicago
and have commenced an analysis of common seafood used in sushi restaurants. The
2006 launch of the Southwest pocket guide helped us reach a milestone distribution
of a total of 10 million pocket guides (Table 17.1).
On average, our regional partners help us to distribute 2 million pocket guides a
year, but occasionally opportunities arise to insert the national version of the pocket
Table 17.1 The 2006 annual distribution of the
Seafood Watch pocket guide by version.
National US
401 800
West Coast
1 584 600
Central US
342 800
Southeast
414 050
Northeast
329 850
Hawaii
168 450
Southwest
55 000
National Spanish
91 000
West Coast Spanish
167 000
Southwest Spanish
10 000
2006 Total
3 564 550
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