Environmental Engineering Reference
In-Depth Information
broader seafood industry continues to grow. The Aquarium expects to announce
partnerships with additional seafood corporations in the near future.
16.7.3
Working with suppliers
The ChoiceCatch partnership began as a programme that worked directly with
seafood retailers as a way to create change further down the supply chain. As
the Aquarium's programme has grown and matured over time, we have had greater
opportunities to work directly with seafood suppliers and see this trend as critical to
having a continued positive impact on the environmental responsibility of seafood
supply chains. Suppliers are often the companies that have direct relationships
with the fish farms and the boat operators or processors and thus can potentially
encourage greater shifts towards environmental responsibility. In the future, the
Aquarium expects that its work with seafood suppliers will increase.
16.7.4 Increased involvement in collaborative efforts
In 2006, the number of companies interested in addressing seafood sustainabil-
ity grew significantly. This was reflected in the announcements by major retail-
ers around the world that they were working to address the sustainability of their
seafood, including the retail giant Wal-Mart and several of its subsidiary companies
(walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=665). In addition, the
National Fisheries Institute, the major advocacy organisation for the seafood in-
dustry in the United States, hosted a panel on sustainability at its annual meet-
ing in October 2006 - the New England Aquarium's programme was one of the
three featured initiatives. This, together with increased numbers of stories about
seafood sustainability in trade publications, more conservation organisations en-
gaging with interested companies to educate consumers about sustainability and the
expansion of the Marine Stewardship Council's work, indicates a greater need for
involvement by multiple parties and broader collaboration across businesses and
conservation organisations. The Aquarium looks forward to supporting the collab-
orative efforts of the seafood industry and conservation community to meet this
goal.
The New England Aquarium is building powerful incentives to improve the
environmental responsibility of seafood supply chains by supporting sustainable
fishing, rewarding progressive action on the part of business and industry, and
promoting programmes that encourage consumers to favour marine conservation.
We consider that the Aquarium's centrepiece for achieving these outcomes, the
corporate seafood advisory programme, has the potential to become one the most
effective strategic seafood sourcing initiatives.
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