Measuring the Success of Seafood Ecolabelling - SEAFOOD Ecolabelling: Principles and Practice - page 238

Table 10.1 Criteria and performance indicators to evaluate the ecological performance of a seafood
market-based incentive programme.

Criterion Performance indicator Intent

1. Meaningful
and verifiable
endorsement

1. Objectives of the
programme are clear
and meaningful

The objectives of the incentive programme
are properly constructed and clearly
reflect the scope of the environmental
issues encompassed by the
endorsement

2. Standard is clear and
meaningful

The standard against which the venture is
assessed should be clear,
unambiguous, have a declared scope
and a clear relationship with the
environmental issues that are present in
the venture being assessed, and cover
effectively each of the five sustainability
issues

3. Standard is balanced,
has a high level of
technical merit and is
achieved

The standard has an appropriate balance
of decision elements that correctly
relate to the purported focus of the
endorsement, this is properly reflected
in the technical basis of the standard,
and there is robust evidence that the
standard is achieved in certified
ventures

4. The standard is
comprehensive and
written so that a robust
verification of
compliance is feasible
and achievable

The standard covers all relevant aspects
of venture performance and is
sufficiently detailed, so that the
verification procedure can reasonably
determine if there is compliance, given
the usual amount and quality of
information available to a certifier

5. Robust information and
data support the
verification

The verification is reliable, based on
credible data and information about the
venture in relation to the standard;
information gaps and uncertainty are
treated in a precautionary manner

2. Consistent
and clear
endorsement

6. Explicit and consistent
methodology for
verification

The verification design and procedures
are explicit, clear, efficient and effective,
so that there is a clear and simple
statement of compliance or grading, and
endorsement of one product has the
same meaning as the endorsement of
another product

7. The standard is written
for all relevant
fisheries/products that
will carry the
endorsement

The standard applies to all relevant
aspects of the venture's operations that
relate to environmental issues that are
the subject of the endorsement