Developing an International Standard for the Trade in Live Reef Food Fish - SEAFOOD Ecolabelling: Principles and Practice - page 183

Figure 8.7 The certification feasibility process, including the dissemination of voluntary standards,
showing the sequential, stepwise approach.
Sub-standard operators will be forced by the market to either adjust their practices
'upward' or lose market support and leave the trade. And further, certification will
lead to sustainable industry financing for conservation.
Certification will require, among other things: monitoring of reefs and stocks for
compliance with sustainability standards; industry documentation of compliance
with standards and provision of data to an international trade information system;
and management plans and conservation areas for harvested reefs. This means the
industry will be required to support monitoring, documentation, and conservation
and management of reefs as the normal way of doing business - sustainable self-
financing of reef conservation.