Environmental Engineering Reference
In-Depth Information
the first comprehensive guide and sourcebook for seafood professionals
(www.seafoodchoices.org/resources/sourcingseafood.php) (Plate 7.4). This
directory of over 450 suppliers of ocean-friendly seafood items, now in its
second edition, connects those businesses seeking to serve sustainable seafood
with those selling it. Similar hands-on tools for seafood buyers will be de-
veloped in 2007 and 2008 for industry professionals in the United Kingdom,
France, Switzerland and Belgium.
While these tools are becoming more robust, the conservation community
and the seafood industry continue to identify greater information sharing as
a critical foundation for expanding the marketplace for sustainable seafood.
In seeking to create a forum where that type of exchange and networking can
occur, the Alliance sponsors the Seafood Summit, an annual conference that
brings together the leaders from across the seafood supply chain to cultivate
new relationships and explore the latest trends in the expanding marketplace
for ocean-friendly seafood.
In recent years, several partnerships have also emerged between seafood
and food sector companies and conservation organisations. For example,
Environmental Defense has teamed up with the supermarket chain Weg-
man's Food Markets (one of the United States' largest privately held food
retailers) to develop sustainability and health-based seafood purchasing stan-
dards (www.environmentaldefense.org/partnership project.cfm?subnav=
project fullstory&projectID=30). WWF and German-based retail giant
Metro Group have joined forces to shift fish procurement practices across
their operations, and WWF is working with Wal-Mart to assist in its transition
towards the procurement of more MSC-certified seafood. Monterey Bay
Aquarium has teamed up with Bon Appetit Management Company and
its parent company, foodservice giant Compass Group North America, to
transform its procurement processes (see Chapter 17). The New England
Aquarium and Ahold USA (one of the largest seafood purchasers and the
parent company of supermarket chains Giant Foods, Stop & Shop, and Tops)
have forged an agreement to develop ocean-friendly purchasing recommen-
dations for seafood (see Chapter 16). Furthermore, the Sustainable Fisheries
Partnership has established a productive relationship with McDonald's to de-
velop purchasing standards and guidelines related to well-managed fisheries
(www.mcdonalds.com/corp/values/purchasing/supply initiative/sustainable
fisheries.html).
(iii)
Issue campaigns
: Perhaps the most tried and tested means of addressing ocean
challenges has been through species-specific issue campaigns. Yet they have
not necessarily been the mainstay of the Seafood Choices Movement. From
the early days of the campaign to label 'dolphin safe' tuna, conservation
organisations have used such campaigns to draw attention to the state of the
ocean. Over the past several years, SeaWeb has taken the lead in transforming
this interest into several seafood campaigns that take this interest in the ocean
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