Using the Data Mining Add-In for Microsoft Office - Microsoft Business Intelligence Tools for Excel Analysts - page 285

➤ Recommendation: If you're focusing on an item as a starting point for a bundle recommen-
dation, this column provides that recommendation. Put another way, this column recom-
mends a second item that should be “hinted” or “suggested” to accompany the first item in
the customer's cart. Looking at the report, you can see that if a customer puts a Mountain
Tire Tube into her cart, you should suggest the Sport-100.
➤ Sales of Selected Items: What is the proof behind the recommendation? The Sales of
Selected Items column, along with the next two columns (Linked Sales and % of Linked
Sales), provide the proof. The Sales of Selected Items column tells you the aggregate sales
volume for the item that appears in the Selected Item column. For example, you had 749
sales that included the Mountain Tire Tube item.
➤ Linked Sales: The Linked Sales column represents the power of the relationship between the
item in the Recommendation column and the item in the Selected Item column.
Figure 14-18: The Shopping Basket recommendations report.