Database Reference
In-Depth Information
Item: This is where you specify the column that represents the item being sold. Common
examples of the kinds of columns used as the Item would be Product Name, Product
Category, and Product Type.
Item Value: This is an optional input that allows you to introduce a column of quantitative
data. Typical columns used as Item Values are Product Price and Product Count.
Figure 14-16: Configure the Shopping Basket Analysis dialog box as needed.
4. Click the Run button.
You get a report similar to the one shown in Figure 14-17.
Figure 14-17: Results of the Shopping Basket Analysis.
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