Using the Data Mining Add-In for Microsoft Office - Microsoft Business Intelligence Tools for Excel Analysts - page 270

Detect Categories
Another form of pattern recognition that can occur on a dataset is groupings of data based on like
characteristics. A simple example of this would be the Detect Categories tool.
Use the Detect Categories tool to categorize records in a dataset based on the attributes of each
record. Breaking the data into categories enables you to quickly identify the natural groupings in
your data.
For example, if you want to create distinct lead lists from a larger dataset, you can use the Detect
Categories tool to help understand the characteristics of your data and possibly identify the most
appropriate way to parse your larger dataset into smaller lists for targeted marketing campaigns.
To see the Detect Categories tool in action, click the Detect Categories button on the Analyze tab. In
the Detect Categories dialog box, select the columns you want to evaluate to create your distinct cat-
egories and click the Run button.
You get a report similar to the one shown in Figure 14-6.
Figure 14-6: Results of the Detect Categories report.