Segmentation for Retailers - Data Mining Techniques in CRM: Inside Customer Segmentation - page 342

The IBM SPSS Modeler (Formerly Clementine) RFM Aggregate Node
IBM SPSS Modeler also includes a data preparation tool, named the ''RFM
Aggregate'' node (Figure 8.6), that can simplify the computation of the
individual RFM components. Users only have to designate the required
source fields, specifically the customer ID (card ID) field for the aggregation
and the fields indicating each transaction's value and date.
Figure 8.6 The IBM SPSS Modeler RFM Aggregate node.
4. Development of the RFM cells through binning: Customers were sorted
independently according to each of the individual RFM components and then