Segmentation for Retailers - Data Mining Techniques in CRM: Inside Customer Segmentation - page 340

by IBM SPSS Modeler's ''@TODAY'' function), as displayed in the screen-
shot in Figure 8.4.
(b) Monthly average number of distinct purchase transactions. This informa-
tion defined the frequency component of the RFM analysis. As shown in
Figure 8.5, a conditional derive node in IBM SPSS Modeler was used
to divide the total number of transactions by the appropriate number
Figure 8.4 Deriving the recency component of the RFM score with a date function in
IBM SPSS Modeler.