Segmentation Applications in Telecommunications - Data Mining Techniques in CRM: Inside Customer Segmentation - page 330

• Usage by peak/off-peak days and hours:
- Peak/off-peak hours calls
- Work/non-work days calls.
• Tenure.
Customer typologies expected to be found include:
• Young families:
- New connections
- Ages between 27 and 35
- Relatively high broadband penetration.
• Basic users:
-Lowusage
- Price sensitive, low ACD
- Ages between 35 and 55
- Classic voice usage only.
• Classic users:
- Normal/average usage
- Ages between 35 and 55.
• Professionals:
- High usage at peak hours
- Large incoming community
- Use of voice mail and broadband
- International calls.
• Superstars:
- Very high levels of usage at off-peak hours
- Highest broadband penetration
-HighACD
- International calls
- Digital TV and video-on-demand packs.
• Seniors:
- Basic voice usage
- Low incoming community
- Ages over 60.