Segmentation Applications in Telecommunications - Data Mining Techniques in CRM: Inside Customer Segmentation - page 325

Figure 7.12 Cluster 5 profiling chart.
Segment Size
26%
Contribution to Total MARPU
34%
Demographic Profile
Middle-aged persons. Mainly includes self-employed professionals and employees
in high-level positions.
Market Research Findings
• Satisfaction drivers:
- Network coverage.
- Reliable services.
- Efficiency of customer care.