Database Reference
In-Depth Information
Figure 7.11 Cluster 4 profiling chart.
• Frequent calling of international numbers. Have the highest number of inter-
national calls and minutes.
• Most calls made during work days/hours.
• Accustomed to the new types of communication, with high Internet, events, and
MMS usage.
• Top users, particularly in terms of the Internet. Probably use it a lot when
traveling abroad.
• Largest outgoing community and with the highest ACD.
• Voice usage is also high.
Segment Size
7%
Contribution to Total MARPU
9%
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