Segmentation Applications in Telecommunications - Data Mining Techniques in CRM: Inside Customer Segmentation - page 309

Table 7.7 Understanding and labeling the components through the rotated component matrix.

Rotated component matrix

Components

1 2 3 4 5 6 7 8 9 10 11 12

VOICE IN CALLS 0.93

TOTAL IN CALLS 0.93

IN CALLS PEAK 0.91

IN COMMUNITY VOICE 0.88

IN COMMUNITY TOTAL 0.88

IN CALLS WORK 0.86 0.37

VOICE IN MINS 0.84

IN CALLS OFFPEAK 0.84

IN CALLS NONWORK 0.72

VOICE OUT CALLS 0.47 0.85

TOTAL OUT CALLS 0.49 0.83

OUT CALLS OFFPEAK 0.41 0.83

OUT CALLS PEAK 0.46 0.83

OUT CALLS WORK 0.49 0.83

OUT CALLS NONWORK 0.44 0.80

VOICE OUT MINS 0.74 0.42

OUT COMMUNITY VOICE 0.56 0.70

OUT COMMUNITY TOTAL 0.56 0.69

PRC OUT COMMUNITY SMS 0.92

SMS IN CALLS 0.88

PRC SMS OUT CALLS 0.88

OUT COMMUNITY SMS 0.77

PRC VOICE OUT CALLS − 0.77

PRC IN COMMUNITY SMS 0.72

PRC OUT COMMUNITY VOICE 0.70

−

IN COMMUNITY SMS 0.41 0.66

SMS OUT CALLS 0.65