Segmentation Applications in Telecommunications - Data Mining Techniques in CRM: Inside Customer Segmentation - page 298

Table 7.3 ( continued )

Field name Description

Minutes/traffic by call type:

VOICE_OUT_MINS Monthly average number of minutes of outgoing voice calls

VOICE_IN_MINS Monthly average number of minutes of incoming voice calls

EVENTS_TRAFFIC Monthly average of events traffic

GPRS_TRAFFIC Monthly average of GPRS traffic

International calls/roaming usage:

OUT_CALLS_ROAMING Monthly average of outgoing roaming calls (calls made in a

foreign country)

OUT_MINS_ROAMING Monthly average number of minutes of outgoing voice roaming

calls

PRC_OUT_CALLS_ROAMING Percentage of outgoing roaming calls: roaming calls as a

percentage of total outgoing calls

OUT_CALLS_INTERNATIONAL Monthly average of outgoing calls to international numbers

(calls made in home country to international numbers)

OUT_MINS_INTERNATIONAL Monthly average number of minutes of outgoing voice calls to

international numbers

PRC_OUT_CALLS_
INTERNATIONAL

Percentage of outgoing international calls: outgoing interna-
tional calls as a percentage of total outgoing calls

Usage by day/hour:

OUT_CALLS_PEAK Monthly average of outgoing calls in peak hours

OUT_CALLS_OFFPEAK Monthly average of outgoing calls in off-peak hours

OUT_CALLS_WORK Monthly average of outgoing calls in work days

OUT_CALLS_NONWORK Monthly average of outgoing calls in non-work days

PRC_OUT_CALLS_PEAK Percentage of outgoing calls in peak hours

PRC_OUT_CALLS_OFFPEAK Percentage of outgoing calls in non-peak hours

PRC_OUT_CALLS_WORK Percentage of outgoing calls in work days

PRC_OUT_CALLS_NONWORK Percentage of outgoing calls in non-work days

IN_CALLS_PEAK Monthly average of incoming calls in peak hours

IN_CALLS_OFFPEAK Monthly average of incoming calls in off-peak hours

IN_CALLS_WORK Monthly average of incoming calls in work days

IN_CALLS_NONWORK Monthly average of incoming calls in non-work days