Data Mining in CRM - Data Mining Techniques in CRM: Inside Customer Segmentation - page 15

The next two chapters are dedicated to data mining modeling techniques.
The first one provides a brief introduction to the main modeling concepts and aims
to familiarize the reader with the most widely used techniques. The second one
goes a step further and focuses on the techniques used for segmentation. As the
main scope of the topic is customer segmentation, these techniques are presented
in detail and step by step, preparing readers for executing similar projects on
their own.