Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 277

Table 6.16 The rotated component matrix with the correlations (loadings) of the components with the original PCA inputs.

Rotated component matrix Component

1 2 3 4 5 6 7 8 9 10 11 12 13

PRC CASH ADVANCE NUM 0.89

PRC CASH ADVANCE AMOUNT 0.88

CASH ADVANCE AMOUNT 0.87

CASH ADVANCE NUM 0.85

CREDIT CARDS BALANCE 0.62

PRC DEPOSIT NUM 0.91

PRC DEPOSIT AMOUNT 0.90

PRC CREDIT TRANSACTIONS NUM 0.86

PRC CREDIT TRANSACTIONS AMOUNT 0.85

DEPOSIT NUM 0.59 0.30 0.30

CREDIT TRANSACTIONS NUM 0.50 0.36 0.30

PRC TOTAL ASSETS BALANCE − 0.97

PRC TOTAL LENDINGS BALANCE 0.97

PRC CREDIT CARDS BALANCE 0.97

PRC TOTAL SAVINGS BALANCE − 0.97

PRC WITHDRAWAL AMOUNT 0.83

PRC WITHDRAWAL NUM 0.81 0.32

PRC DEBIT TRANSACTIONS AMOUNT − 0.38 0.80

PRC DEBIT TRANSACTIONS NUM − 0.36 0.80

TOTAL TRANSACTIONS NUM 0.91

( continued overleaf )