Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 273

Table 6.14 ( continued )

Field name Description

PAYMENTS_CREDIT_
CARDS_AMOUNT

Monthly average amount of credit card payments

CREDIT_CARDS_
PURCHASES_AMOUNT

Monthly average amount of credit card purchases

CREDIT_TRANSACTIONS_
NUM

Monthly average number of credit transactions (deposits,
card payments, etc.)

CREDIT_TRANSACTIONS_
AMOUNT

Monthly average amount of credit transactions

DEBIT_TRANSACTIONS_
NUM

Monthly average number of debit transactions (with-
drawals, card purchases, bill payments, etc.)

DEBIT_TRANSACTIONS_
AMOUNT

Monthly average amount of debit transactions

TOTAL_TRANSACTIONS_
NUM

Monthly average number of total transactions

TOTAL_TRANSACTIONS_
AMOUNT

Monthly average amount of total transactions

CREDIT_CARDS_
SPENDING_AMOUNT

Monthly average amount of credit card spending or usage
(purchases + cash advances)

PRC_CREDIT_
TRANSACTIONS_NUM

Number of credit transactions as a proportion of total
number of transactions

PRC_CREDIT_
TRANSACTIONS_AMOUNT

Amount of credit transactions as a proportion of total
amount of transactions

PRC_DEBIT_
TRANSACTIONS_NUM

Number of debit transactions as a proportion of total
number of transactions

PRC_DEBIT_TRANSACTIONS_
AMOUNT

Amount of debit transactions as a proportion of total
amount of transactions

PRC_DEPOSIT_NUM Number of deposit transactions as a proportion of total

number of transactions

PRC_DEPOSIT_AMOUNT Amount of deposit transactions as a proportion of total

amount of transactions

PRC_WITHDRAWAL_NUM Number of withdrawal transactions as a proportion of total

number of transactions

PRC_WITHDRAWAL_
AMOUNT

Amount of withdrawal transactions as a proportion of total
amount of transactions

PRC_CASH_ADVANCE_
NUM

Number of cash advance transactions as a proportion of
total number of transactions

PRC_CASH_ADVANCE_
AMOUNT

Amount of cash advance transactions as a proportion of
total amount of transactions