Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 253

Figure 6.13 Cluster 7 profiling chart.
Segment Size
5%
Contribution to Overall Purchase Amount
7%
Demographic Profile
Mostly young unmarried customers.
Segment 8 - Occasional Users (Figure 6.14)
Behavioral Profile
• Mainly spending for the purchase of electrical appliances and electronics
• Lowest purchase frequency
• Infrequent but high-value purchase transactions
• Low total purchase amount and balances.