Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 251

Figure 6.11 Cluster 5 profiling chart.
Demographic Profile
Mostly married and mature users.
Segment 6 - Fashion Ladies (Figure 6.12)
Behavioral Profile
• Increased purchases at apparel stores
• Increased purchases at accessory stores (jewelry, shoes, etc.)
• Increased balances.
Segment Size
25%
Contribution to Overall Purchase Amount
21%