Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 248

Segment Size
10%
Contribution to Overall Purchase Amount
8%
Demographic Profile
Predominantly young and single cardholders.
Segment 3 - Family Men (Figure 6.9)
Behavioral Profile
• Use of the card to cover the daily needs
• Use of the card mainly at supermarkets
Figure 6.9 Cluster 3 profiling chart.