Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 247

Segment Size
21%
Contribution to Overall Purchase Amount
25%
Demographic Profile
Typical demographic profile.
Segment 2 - Telcos Fans (Figure 6.8)
Behavioral Profile
• Use of card mainly for payment of telecommunication services
• Moderate total purchase amount with increased frequency (perhaps due to
payment of telecommunication services at a regular basis) of card usage
• Relatively low balances.
Figure 6.8 Cluster 2 profiling chart.