Database Reference
In-Depth Information
Table 6.8
Mean purchase amount by merchant type for each cluster.
Clusters
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7 Cluster 8 Total
ACCESSORIES
13.8
3.3
4.2
8.1
4.4
30.1
4.7
1.0
12.9
APPLIANCES
16.1
6.5
5.0
9.3
4.6
3.4
6.3
71.0
12.6
CULTURE
0.5
0.1
0.1
0.2
0.1
0.3
4.9
0.0
0.5
GAS
9.1
2.2
32.1
8.4
3.1
.7
5.1
1.0
7.4
BOOKS/MUSIC
3.2
0.6
1.2
1.7
0.5
0.8
13.2
0.2
2.0
APPAREL
44.5
10.6
9.8
29.6
14.2
71.8
13.0
2.7
34.9
FITNESS
0.2
0.1
0.1
0.4
0.0
0.0
4.3
0.0
0.3
EDUCATION
0.3
0.0
0.1
1.2
0.1
0.2
16.2
0.0
1.0
ENTERTAINMENT
7.0
1.2
1.2
9.3
1.3
1.2
113.0
0.3
8.7
FOOD
37.1
3.0
85.8
6.3
4.1
3.6
3.7
1.2
20.2
HEALTH
7.1
1.4
1.7
3.5
61.2
3.0
2.8
0.4
9.2
HOME/GARDEN
11.5
2.2
2.6
7.1
37.5
3.3
3.6
0.7
8.5
TELCOS
10.9
82.7
2.4
8.1
3.2
1.7
5.4
1.1
12.7
TRAVEL
14.2
5.2
3.5
125.0
4.1
4.6
9.3
0.5
17.4
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