Database Reference
In-Depth Information
Table 6.7
Mean percentage of purchases by merchant type for each cluster.
Clusters
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7 Cluster 8 Total
PRC ACCESSORIES (%)
7.2
2.3
2.7
3.4
2.9
23.5
3.5
1.2
9.0
PRC APPLIANCES (%)
13.5
5.3
3.4
4.7
3.8
2.8
4.7
90.3
12.5
PRC CULTURE (%)
0.2
0.1
0.0
0.0
0.1
0.1
3.4
0.0
0.3
PRC GAS (%)
5.7
1.5
28.4
3.5
1.5
0.4
2.2
0.8
5.4
PRC BOOKS MUSIC (%)
1.8
0.4
0.5
0.6
0.3
0.5
14.1
0.2
1.4
PRC APPAREL (%)
27.4
7.2
5.7
12.7
9.2
63.0
9.1
3.4
26.0
PRC FITNESS (%)
0.3
0.1
0.0
0.2
0.0
0.0
2.5
0.0
0.2
PRC EDUCATION (%)
0.0
0.0
0.0
0.4
0.0
0.0
4.2
0.0
0.3
PRC ENTERTAINMENT (%)
3.2
0.7
0.5
2.9
0.6
0.5
44.2
0.4
3.5
PRC FOOD (%)
18.8
2.2
54.4
2.8
2.4
2.8
2.4
1.1
11.6
PRC HEALTH (%)
3.4
1.0
0.8
1.3
38.5
1.8
1.6
0.5
5.5
PRC HOME GARDEN (%)
7.4
1.6
1.2
2.4
37.1
1.8
1.9
0.8
6.4
PRC TELCOS (%)
5.6
74.9
1.0
3.1
1.6
0.9
2.7
1.0
9.8
PRC TRAVEL (%)
5.5
2.7
1.3
62.1
1.9
1.8
3.6
0.4
8.2
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