Database Reference
In-Depth Information
Table 5.3
Industry-based segments in business markets.
Technology offensive industries:
IT/telecom
Bank/finance/insurance
Business services/real estate
Media
Shipping/oil/offshore
Interest organizations/others
Technology defensive industries:
Construction
Transportation
Primary industries
Manufacturing and power supply
Trade/shop/hotel/restaurant
Public sector:
Research and development
Health and social services
Public administration/police/defense
Figure 5.4
Typical life-stages of a business.
4.
Business life-stage:
Corporate customers can also be segmented according
to their business life-stage, and the design of the marketing strategy should
be differentiated accordingly. Typical business life-stages include the startup,
growth, and maturity phases (Figure 5.4).
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