The Mining Data Mart - Data Mining Techniques in CRM: Inside Customer Segmentation - page 164

Figure 4.5 The IBM SPSS Modeler Derive node for breaking down calls according to
the call hour (working vs. non-working).
of every line, covering both open and closed ones. In the case of a closed line, a
date field indicates the closing date. This type of table can be used to record the
latest customer demographics and the latest line details.
Customer Information
The first proposed table (''C_Customer''), Table 4.17, consolidates all basic cus-
tomer information, including demographics and contact details. It is a table at