The Mining Data Mart - Data Mining Techniques in CRM: Inside Customer Segmentation - page 158

Table 4.15 ( continued )

Field_Name Field description

Charge_Cards_Balance Total balance of charge cards

Debit_Cards_Balance Total balance of debit cards

Credit_Cards_Balance Total balance of credit cards

Prepaid_Cards_Balance Total balance of prepaid cards

Transaction types - frequency and volume:

Deposit_Internal_Num Number of deposit transactions to own accounts

Deposit_External_Num Number of deposit transactions to other accounts

Withdrawal_Num Number of withdrawal transactions

Cash_Advance_Num Number of cash advance transactions

Payment_Credit_Cards_Num Number of credit cards payment transactions

Payment_Consumer_Loans_Num Number of consumer loans payment transactions

Payment_Mortgage_Loans_Num Number of mortgage loans payment transactions

Payment_Business_Loans_Num Number of business loans payment transactions

Payment_Insurances_Num Number of insurances payment transactions

Payment_Public_Services_Num Number of public services payment transactions

Payment_Telecommunications_Num Number of telecommunication providers payment transactions

Payment_Internet_Num Number of Internet providers payment transactions

Payment_Pay_TV_Num Number of pay TV payment transactions

Payment_Other_Num Number of other payment transactions

Transfer_Internal_Num Number of transfer transactions to own accounts

Transfer_External_Num Number of transfer transactions to other accounts

Deposit_Internal_Amount Amount of deposit transactions to own accounts

Deposit_External_Amount Amount of deposit transactions to other accounts

Withdrawal_Amount Amount of withdrawal transactions

Cash_Advance_Amount Amount of cash advance transactions

Payment_Credit_Cards_Amount Amount of credit cards payment transactions

Payment_Consumer_Loans_Amount Amount of consumer loans payment transactions

Payment_Mortgage_Loans_Amount Amount of mortgage loans payment transactions

Payment_Business_Loans_Amount Amount of business loans payment transactions

Payment_Insurances_Amount Amount of insurances payment transactions

Payment_Public_Services_Amount Amount of public services payment transactions

Payment_Telecommunications_Amount Amount of telecommunication providers payment transactions

Payment_Internet_Amount Amount of Internet providers payment transactions

Payment_Pay_TV_Amount Amount of pay TV payment transactions

Payment_Other_Amount Amount of other payment transactions