Data Mining Techniques for Segmentation - Data Mining Techniques in CRM: Inside Customer Segmentation - page 116

Response to pilot campaign - OUTPUT FIELD

Node 0

NO
YES

Gender

Female Male

Node 1 Node 2

Profession

Blue collar White collar

Node 3 Node 4

Average monthly number of SMS

< = 84.000 > = 84.000

Node 5 Node 6

Figure 3.25 A decision tree model in IBM SPSS Modeler (Tree format).