Information Technology Reference
In-Depth Information
Chapter XXVI
E-Business
Education for Everyone:
Developing and
Implementing
Breakthrough Strategies
(Or How Can IT Practitioners
and Educators Make Computer
Morons Surf and Steer on
E-Business Space)
Rumel V. Atienza
De La Salle University, Philippines
ABSTRACT
Since its inception at the close of the past millennium, e-business has rapidly and
continuously changed the conduct of business. However, the incoming generation of the
Philippine workforce, particularly those who do not have sufficient exposure to computer
technology and business, may not be able to cope, due to lack of academic preparation.
Information technology practitioners and academicians can turn this threat into an
opportunity by adopting a system of breakthrough practices in e-business education based
on benchmarking studies in various universities in Asia and North America. The system
proved to be highly effective, based on its pilot run.
