Information Technology Reference
In-Depth Information
Chapter XV
Designing e-Business and
e-Commerce Courses to
Meet Industry Needs
Anthony D. Stiller
University of the Sunshine Coast, Australia
ABSTRACT
This chapter is designed to assist undergraduate program developers in designing and
developing courses that will better prepare graduates to have a balanced mix of e-business,
e-commerce, communication, and leadership skills that will equip them for roles as
consultants for small-to-medium enterprises. Because small-to-medium enterprises do not
have a vast budget or knowledge of e-commerce development, they are more likely to
contract a consultant within their local community rather than contract a larger consulting
firm that is more likely to have a number of staff members with a variety of specialist skills.
This being the case, undergraduate courses must equip our professionals with skills sets
that focus on e-business strategic planning as well as the e-commerce technology skills that
will enable them to design, develop, and implement e-business strategies that meet the needs
of small-to-medium enterprises by understanding the environments in which they operate.
