Database Reference
In-Depth Information
step has the lowest conversion ratio. If a salesperson has a wide pipeline
in every step except turning negotiations into sales, perhaps he could use
some assistance in closing or needs to attend a course on sales techniques.
Figure 16-12 shows an example of a typical sales funnel. This funnel is built
in Microsoft Reporting Services.
F I g u R e 16 -12
A sales funnel developed in SSRS
Flow DIAgRAMS
The swim lanes discussed earlier in this chapter are a type of flow diagram.
The instance shown in Figure 16-5 was specific to one process, but flow dia-
grams can be very conceptual. The following figures are two different flow
charts: Figure 16-13 is a normal UML (Universal Modelling Language) flowchart,
showing a start, end, and a couple of decision points and processes, whereas
Figure 16-14 is a SharePoint workflow diagram that shows a workflow process.
