Database Reference
In-Depth Information
action, many needs can make up one motif, and many motifs come out of a single
need [
52
]. The motivation, like other cognitive processes, cannot be observed
directly [
54
]. This means that it is possible to define only the quantitative relation-
ships between the choice-specific parameters through exterior registration of the
choice results.
The motivation is a set of several components. The creator's attention, rele-
vance, confidence, and satisfaction are paired with creator's motivation in the four-
factor theory of ARCS Motivation Model [
55
]. The ARCS model also contains
strategies that can help an editor to stimulate or maintain each motivational
element. In [
56
], it is shown that personally valued future goals are the core of
motivation. Moreover, the cultural discontinuities and limited opportunities within
the creators' working environment may weaken future motivational force [
57
].
The environment where motivational action takes place and the object to be
motivated strongly influence the form and content of the motivation model. The
diverse environment creates individual needs for the motivation model, because of
multicultural differences [
58
]. Moreover, the motivation model can be designed for
artificial or human objects. In [
59
], a motivation model for virtual humans such as
nonplayer characters has been proposed. Hence, this motivation model is based on
overlapping hierarchical classifier systems, working to generate coherent behav-
ioral patterns.
8.4.2
Interpretation of the Motivation Model in the Context
of the Community-Built System
The process of content creation always includes the social, research, and education
aspects and occurs across cognitive, information, and computer-based levels of
community-built systems. At each of these levels, the editors and the creators have
their own roles and levels of involvement. At the cognitive level, several assump-
tions can be made about the content and related tasks. At the information level,
information is exchanged between the participants of the creation process. Lastly,
the computer-based level is characterized by the community-built system's make
up and participants' ability to use it.
In the community-built system, motivation plays a different part in content
creation and modification processes. The creator is a person responsible for creating
and improving the content. The editor is a person responsible for content assess-
ment. The editor's assessment process is based on his/her personal knowledge.
From the point of view of knowledge engineering, the editor's ontology is projected
on the community-built system's content. As a result of intelligent comparison
between those operations, the editor either accepts the content, or using some
community-built systems' tools, assumes the creator role and improves the content
on his/her own (Fig.
8.1
).
Search WWH ::
Custom Search