Environmental Engineering Reference
In-Depth Information
grown exponentially in the past 20 years or more, based on the auspicious encounter
of rising niche tourism demands with favourable conditions from the supply side
(Coccossis and Tsartas, 2001; Tsartas
et al.,
2004). Such favourable conditions,
in our case, are provided by 'less favoured areas', such as Mediterranean moun-
tains, offering possibilities for the consumption of 'adventure', 'wildlife', 'nature',
'difference', 'authenticity', 'history', 'isolation', etc. Assisted by improved trans-
portation amenities and communication network capacities, increased leisure and
recreation options, better marketing and promotion strategies and new trends in en-
vironmentally and ethically correct tourism (Tsartas
et al.,
2004), 'less favoured
areas', including Mediterranean mountain destinations, are enjoying a marked rise
in demand for alternative tourism (Figure 7.6a,b). 'As the land is increasingly seen
(a)
(b)
Figure 7.6
(a) Modern cottages in Pertouli, and (b) church domes overlooking caldera in Oia,
Santorini (photographs by Theano S. Terkenli). (
A full colour version of this figure appears in the
colour plate section
)
