Agriculture Reference
In-Depth Information
that GE foods had to offer relative to non-GE products. Boccaletti and Moro
(2000) found that a sample of Italian consumers were willing to pay more for
GE foods with improved nutritional qualities and lower pesticide use.
Table 10.
Studies in which consumers were willing to pay a premiumfor
genetically engineered (GE) food or GE food with enhanced
characteristics
Country
Good
Study
Willingness to pay premium [1]
United
States
Good
Huffman,
2010
Found that consumers would pay a 19- to
26-percent [2] premium for a product with
intragenic addition of vitamins over a plain
labeled product
United
States
Golden
Rice
Lusk,
2003
Customers willing to pay $0.93 for GE
“golden rice” with added vitamin A,
$0.65-0.75 for regular rice
Germany Canola Hartl and
Herrmann,
2009
In an online survey, also found that
consumers were willing to pay 1.37 Euros/
half-liter extra for GE oil with Omega3's
and 0.80 euros per half-liter for GE oil
with cholesterol-reducing compounds,
which reduced but didn't eliminate the GE
discount
Italy
Bocatelli
and Moro,
2001
Consumers willing to pay a positive
amount for GE attributes; 66 percent did
not require a premium to consume GE
foods
China
Rice
Li et al.,
2002
80 percent of consumers did not require a
premium to purchase GE rice and on
average were willing to pay a 38-percent
premium for GE rice and a 16-per- cent
premium for GE soy oil
Brazil
Vitamin
A
fortified
cassava
Gonzalez
et al.,
2009
Found surveyed consumers willing to pay
64-70 percent more for GE Vitamin-A
fortified cassava
India
Bt veg-
etables
Krishna
and Qaim,
2008
Found surveyed consumers willing to pay
1.5 percent premium for GE Bt (pest
resistant ) vegetables
India
Wheat
Anand et
al., 2007
Found that if given no info, consumers will
pay a 7-percent premium for GE foods;
positive info leads to a 10-percent
