Agriculture Reference
In-Depth Information
Table 9. (Continued)
Country
Good
Study
Willingness to pay premium [1]
(33-40 percent premium), and
Taiwanese students were willing to
pay $0.45 (17-21 percent
premium)
Norway
Bread
Grimsrud, et
al., 2004
Consumers required discounts of
37 to 63 percent to buy GE bread;
one-fourth were willing to buy
with no discount
Australia
Beer
Burton and
Pearse, 2002
Younger Australian consumers
would pay $A 0.72 less and older
consumers $A 0.40 less for beer
made with GE barley
Canada
Canola
Volinskiy et
al, 2009
In a shopping experiment, found
that consumers would pay
Canadian $0.45 (20-30 percent)
premium for non-GE canola
Canada
West et al.,
2002
83 percent of consumers ascribed a
lower value to several GE food
products
China
Vegetable
oil
Hu et al., 2006
Consumers would consume GE
product with a 14-percent discount
after hearing basic or positive info-
rmation, and a 66-percent discount
after hearing negative information
China
Soybean
oil and rice
Lin et al.,
2006
Consumers on average would pay
a 52-percent premium for non-
biotech foods
France
Biscuits
Noussair, et
al., 2004
35 percent of consumers were
unwilling to purchase GE foods,
and 42 percent were willing to
purchase them if they were less
expensive
Consumers reduced their demand
by an average of 7-13 percent for
each food product having 1-perc-
ent and 5-percent tolerance levels
for GE material relative to food
not produced using GE ingredients
[1] Lusk et al., 2005 contains a more exhaustive review of the literature prior to 2005.
[2] Across all information treatments.
United
States
Various
Rousu et al.,
2004
