Hypotheses - Cross-Cultural Human-Computer Interaction and User Experience Design - page 170

H22: Background color is more important than foreground color.
H23: Users would notice the UI context (e.g., background) first.
H24: Personal websites would use a wider color palette than websites for other
purposes.
H25: Red color with yellow text is used for special occasions (festivities, family
gatherings, national holidays).
H26: UIs with the following background/foreground color combination are
most appealing: white on blue, white on gray blue, and white on purple.
H27: Users tend to group objects according to intrinsic relations rather
than categories.
H28: Icons presenting situations are more intuitive than those containing
objects.
H29: Icons presenting images are more intelligible than those containing
characters.
H30: Icons presenting objects with a description are more understandable than
those without a description.
H31: There is a close similarity between sequential information structure in
language and horizontal structure in visual composition. Verb (pointer
index) and adverb (“+” sign) would mimic their positions in a sentence
(i.e., the verb comes before the adverb).
H32: There is a close similarity between sequential information structure in
language and horizontal structure in visual composition. Noun (folder)
and adjective (star attribute) would mimic their positions in a sentence
(i.e., the attribute precedes the subject).
H33: Long textual pages are considered more useful than texts on more screens,
because the former contain all the information in one place (show more
context).
H34: Icons with symbols coming from users' own cultural background are
better perceived and understood, than those from a foreign culture.
H35: Users can recognize visual patterns occurring in the UI.
H36: Copied elements are better perceived than original elements.
H37: The sequence of input in a faceted search would follow the sequence of
natural language. (The user's mother tongue determines his or her
expectations of the interaction.)
H38: Given that most of the websites contain mostly text, text would be
considered the most useful medium.
H39: A localized UI would be better accepted than a nonlocalized UI.
H40: The use of Chinese calligraphy was praised by the users.
H41: Menus starting with a verb are considered more natural than those starting
with nouns. (Assigning objects to actions feels more logical than the other
way around.)