Discussion and Conclusion - Cross-Cultural Human-Computer Interaction and User Experience Design - page 157

• A localized UI would be better accepted than a nonlocalized UI. The re-
spondents were accustomed to using foreign, unlocalized applications, so
localization was their least concern. On the other hand, speed and usabil-
ity were the major concerns among users. Also, originality and aesthetics
were highly praised. The Czech results, on the whole, and in contrast to the
Chinese results, showed a preference for features instead of color.
Look and feel.
• Menus progressively disclosing a narrative are considered more natural.
• Theme-driven menus are more logical than menus driven by attributes or
concepts.
• The proposed interaction is best understood when starting from a concrete
situation (a use case), rather than a user role.
D) Not verifiable
Color.
• Users would notice the UI context (e.g., background) first.
Look and feel.
• Users tend to group objects according to intrinsic relations rather than cate-
gories.