Information Technology Reference
In-Depth Information
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Cartoon imagery (little animals) plays an important role in communication.
The cartoons improve users' moods and help recall different applications
better than characters.
B) Partly supported
Layout.
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Users tend to attribute more importance on elements placed in the center of
the screen.
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Users tend to read from top left towards the center of the screen.
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New information is most readily noticeable in the top-left corner of the
screen.
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New information (key, unknown) is expected on the left.
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Images placed symmetrically in the middle look better than on the left or
right of the screen.
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Users tend to read from top left towards the center of the screen.
•
Images placed symmetrically in the middle look better than on the left or
right of the screen.
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There is a close similarity between sequential information structure in lan-
guage and horizontal structure in visual composition.
•
Users tend to read from top left towards the center of the screen.
•
New information is more readily noticeable in the top-left corner of the
screen.
•
The context of information presented is more salient than the information
itself.
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Users would notice first the image, then titles, then the body of text.
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Users tend to read from top left towards the center of the screen.
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Left-to-right lines of text are easier to read than top-to-bottom and right-to-
left lines.
•
There is a close similarity between sequential information structure in lan-
guage and horizontal structure in visual composition.
Color.
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UIs with the following background colors tend to be regarded as more aes-
thetic: blue, purple, cyan, and gray.
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Red color with yellow text is used for special occasions (festivities, family
gatherings, national holidays).
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