Case Study: Cross-Cultural Preference of UI Language Components, Cultural Markers - Cross-Cultural Human-Computer Interaction and User Experience Design - page 152

also be well received. For educational websites use white, blue, and black.
For governmental websites use white, red, and black.
19. Do not put yellow text on red background.
20. Use silver on black, blue on lime, and black on white.
21. Use icons containing characters and images.
22. Place icon attributes on the right from the icon.
23. Create shorter pages with fewer contexts.
24. Search facets should follow the order of the natural language (subject, verb,
object).
25. For the highest acceptance and credibility, use pictorial media (images,
videos).
26. Above all, the UI should be fast (responsive) and usable as well as aesthetic.
27. When suitable, use Chinese calligraphy elements (readable is better).
28. Form menus from verbs, submenus from nouns. Alternatively, use a combi-
nation of verbs and nouns.
29. To improve users' moods and recall, use cartoon imagery in the UI.