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FIGURE 8.53
Preference for menus constructed differently in the Chinese sample.
When asked how the menu would unfold, most users thought the submenu should
start with a noun for three main reasons: (1) Nouns represent the object being operated.
(2) The main menu should be verb-driven. Verbs show actions. Nouns show targets.
(3) The users search in the main menu by verbs. Nouns represent objects.
Some users thought the submenu should be a combination of verb and noun,
because it can thus express its purpose more clearly.
Some users think the submenu should start with a verb for three reasons: (1) The
main menu is noun-driven. Nouns show a destination. Verbs show actions. (2) The
main menu is noun-driven. Nouns are interesting and attractive. Then verbs show
functions. (3) Verbs should be clear and complete.
When asked about the direction of the navigation, many users suggested the
drop-down list is more natural. Only one user held that the submenu should list
horizontally.
Czech
Results summary.
Most of the respondents (55%) chose noun-only menus, because they conveyed their
purpose most clearly, and also followed convention. Verb and noun menus followed
second (25%, together with respondents-created combinations), and verb-only menus
third (15%), although they were found to be clear and more dynamic than nouns. (See
Figure 8.54.)
When asked how the menu would unfold, most users thought the submenu should
start with a noun, but some users thought the submenu should start with a verb, or a
combination of verb and noun. Also, the submenu should complement the main menu
to form a sentence.
When asked about the direction of the navigation, users expected the menu to
unfold downwards; one expected the menu to jump directly on a new page.
Discussion/conclusion.
The hypothesis was supported by the results. However, in the Chinese sample the
noun and verb combination came very closely after (a difference of one respondent).
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