Information Technology Reference
In-Depth Information
Results summary.
Most of the respondents chose ease of use to be the most important quality of a UI
(score 129), followed by speed (119), layout (108), color (106), number of features
(93), fun (87), and localization (58). The respondents argued very clearly in favor
of useful and usable applications that are visually appealing, fast, and efficient to
operate.
Czech
Results summary.
Most of the respondents chose ease of use to be the most important quality of a UI
(score 128), followed by layout (118), speed (110), number of features (97), color
(79), fun (75), and localization (66). The respondents often understood graphical
layout and color to have a direct influence on usability and efficiency.
Discussion/conclusion.
The hypothesis was not supported by the results. The respondents were accustomed
to using foreign, unlocalized applications, so localization was their least concern.
On the other hand, speed and usability were the major concerns among users. Also,
originality and aesthetics were highly praised. The Czech results, on the whole, and
in contrast to the Chinese results, showed a preference for features instead of color.
50) Provided two UIs had the same content, would you prefer a UI featuring
local artwork?
Chinese
Hypothesis.
The use of Chinese calligraphy was praised by the users.
Results summary.
The majority of the respondents (75%) would prefer calligraphic elements in their UI
because Chinese calligraphy is regarded as unique, beautiful, and connected to the
tradition. Although it can be used just as an ornament to enhance the UI appeal, it
is better to be readable. Few respondents (20%) felt neutrally about the inclusion of
calligraphy and questioned the reasons for it. (See Figure 8.51(a).)
Czech
Results summary.
Only a minority of the respondents (30%) would prefer national symbolic elements
in the UI. The same number (30%) felt neutral about it, while the largest group (40%)
disagreed or strongly disagreed about including such elements in the interface. The
reasons were that the respondents did not feel that patriotic to prefer UIs with local
symbolism, and would prefer cleaner, leaner applications. (See Figure 8.51(b).)
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